I’m going to ask you a question I was once asked by entrepreneur guru, Rich Schefren –
‘Which of these attributes mostly determines your level of business success, both personally and professionally?’

• Your intelligence?
• Your knowledge?
• Your skills?
• Your luck?
• Your personality?
• Your creativity?
• Your connections?
• Your experience?
• Your commitment level?

The right answer is –

None of them.

Oh, they’re all important attributes, of course. They help to determine your potential for success.

But they don’t determine your actual success.

You probably know lots of people who have many of these attributes, but you’d never regard them as very successful. They often languish in ordinary jobs with ordinary pay.

On the other hand, you may also know some people you’d regard as very successful. They also have many of these attributes. But they also have something else as well.

I know from my experience working with clients all over the world that really successful people do have that something extra.

And I’m going to tell you what it is.

And you can get it too. Simply and easily.

But first ask yourself this –

Is your current level of success equal to your potential? Is it what you’re capable of?

If you answer ‘Yes’, then stop reading now. There’s nothing here for you.

However, if like most people, you answer ‘No’ – if you feel you’ve only achieved a fraction of what you’re capable of – then this document could change your life.

Because by the time you’ve finished reading it, you’ll have a ‘wow’ moment.

You can then gain that something extra, beat your competitors, and leave them way behind you.

Specifically, I’m going to show you a simple change in how you think that will open the floodgates of success for you.

You’ll ‘get it’ in seconds because the change will happen in your mind.

You can then crush the obstacles that stop you becoming a star performer and achieve more personal and professional success than you ever thought possible.

And the secret is –

To make sure that in all your business activities, you consistently add value.

That means everything you do should deliver a service to your customers, external or internal.

Value adding only occurs in those tasks which convert the information or material arriving at you closer to what your customer really wants. Nothing else you do adds value.

Over the years I’ve asked hundreds of people, ‘In your business life, what proportion of your total time is spent on activities that add value by that definition?’

The answers are always the same, no matter their level or function. Between 20% and 50% of their total time at best.

They’re bright, intelligent people, but their busy working lives are crammed full of dysfunctional activities such as pointless meetings, chasing people for information, correcting errors in the information they do get, facing unplanned delays or diversions, answering spurious emails and social media contacts, etc. Activities that simply do not add any value by the definition above.

It leaves them angry and frustrated with their colleagues and with the organization, and seriously affects their productivity and ability to do satisfying work.

Once they minimize and eliminate these non-value adding activities, and focus on the true value adding activities, they re-structure their working lives, and reduce the total time spent not adding value to less than 20%.

As a result, they become up to four times more productive than their colleagues. And because they’re contributing so much more, they have much more influence, are promoted more, and their business life and income become sweeter.

They also keep their customers, external and internal, much happier, and generate more business and profits for their companies.

They become really successful, influential leaders and powerful change agents. They become the best in their business. They become one of the ‘Elite’.

And you can do that too. That’s how to double your personal productivity today and change your life.

Apply the thinking in the ‘Elite’ Business Series of books here under the Books tab, and Beat the Competition!

Let me know how you get on.

If you need any help or advice, contact me at jim@oneoftheelite.com or via Linked In here.

Thanks for visiting,

Jim McCallum